New Blood Entry — Off the Map
Award: Graphite Pencil
Airbnb / 2024
Gen Z is overstimulated but undersocialized.
Many of them play games online with lots of friends every day, but they usually never meet each other offline.
Airbnb helps these gamers to socialize by creating real life experiences based on their passions. Off the map transforms Gamers virtual adventures into immersive real life experiences. Creating a movement, inspiring the hosts to create more game based experiences.
