New Blood Entry — Airbnb Community
Award: Wood Pencil
Airbnb / 2024
Gen-Z are sociable - digitally. They naturally form communities seen through social media, however, this isn’t reflected IRL.
We want to bring community closer, keeping it local. Travelling far heightens both financial and climate concerns for this generation. By focusing on the people rather than the place, we maintain the integrity of Airbnbs values of empowering people and building genuine connections that matter.
As shared interests bring people together, Airbnb Community is a platform for like-minded people to connect. Communities, such as run clubs, can host their events in local spaces such as coffee shops. Bringing IRL community, round the corner.
