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New Blood Entry — Airbnb Earth

Award: Wood Pencil

Airbnb / 2024

Overly digitised and under-socialised Gen Z are in the midst of a loneliness epidemic. They have higher levels of climate anxiety and introversion than any other generation.

Let’s unite Gen Z over mutual passions using Airbnb’s digital tools. Harness their activist nature and foster meaningful connections and experiences via the medium of the climate crisis. Environmental activities and common interests provide a talking point for those who lean towards introversion.

Gen Z will bond, learn and contribute during activities ran by passionate and knowledgeable locals, all nestled neatly into the Experiences section of Airbnb.