New Blood Entry — DurEd: Wrap the Web
Award: White Pencil
Durex & Design Bridge & Partners / 2024
54% of kids will encounter online porn before they turn 13. This exposure often leads to a fundamental misunderstanding of sex and relationships, now and later in life. It’s only natural for kids to be curious about sex. But when curiosity isn’t met with support, kids are left to find answers on their own. Enter DurEd, a groundbreaking sex education initiative by Durex. DurEd works via a parent-installed browser plugin, redirecting sex-based searches to the DurEd website. There, kids are guided through an age-appropriate collection of sex ed resources and parents are encouraged to continue the conversation offline.
What did the judges have to say?
It's smart, it's scalable, and it solves a real problem.
Neisha Tweed Bell, Exec Creative Director/Inclusive Creative Strategist, Freelance
Such a neat idea of turning a negative experience into an enriching one. A more thoughtful version of parental controls that feels like it should already exist.
Peter Larkin, Creative Director, Nice and Serious
In a sea of strong work, these winners rose to the top with creative ideas that truly pushed for impactful outcomes. Bravo to all who were selected!
Paul Rivait, Director, Creative Impact, Public Inc.
Work that won demonstrated an enormous potential to scale and do lots of good in the world.
Kwame Taylor-Hayford, Co-Founder, Kin
At the heart of purposeful creative endeavours lies the capacity to captivate and stir the observer—this was exemplified in the winning works. They evoked smiles, fostered connections to cultures, or prompted the thought, 'I wish I had worked on this!
Shannon Walker, Founder, Social Disruption