New Blood Entry — Durex - Better Words Better Sex
Award: Wood Pencil
Durex & Design Bridge & Partners / 2024
"Better Words Better Sex" aims to solve the problem of toxic sexual behavior among teenagers, some of which is influenced by the music they listen to. Durex stands for real sex. We decided to launch an initiative to help teenagers hear safer words about sex to make their relationships more respectful. Durex joins Spotify to infiltrate Spotify Wrapped, raising awareness of toxic lyrics. A website and playlists adapted to each young peoples’ musical tastes, allow them to discover sex in a more positive way. Billboards complement the campaign by highlighting these lyrics. Because protecting yourself also means protecting your ears.
