New Blood Entry — Hot Tea Time
Award: Wood Pencil
Durex & Design Bridge & Partners / 2024
Durex aims to shift the dialogue by introducing "Hot Tea Time," integrating sex into the iconic granny moment. The innovative concept involves packaging condoms and lubricants as tea bags, elegantly presented within a sophisticated tea box.
These products are strategically placed on supermarket shelves alongside traditional teas, challenging societal norms and encouraging an open dialogue about sexuality.
