New Blood Entry — Time to Change
Award: Black Pencil
Fossil Fuel Non-Proliferation Treaty / 2024
A symbol inspired by an ancient Native American symbol meaning 'Time to Change'. This symbol will anchor a campaign that harnesses art and culture to galvanise support for transitioning away from fossil fuels. The symbol has been crafted so it can be easily replicated as a hand gesture so that it can be used as a universal symbol bridging cultural and language divides.
What did the judges have to say?
ID-1338 stood out because of the students research into the frontline harms of fossil fuels. By using these harms to directly influence their approach the student created an engaging symbol – a symbol that can be realised by anybody with ease.
Clive Russell, Designer, This Ain't Rock'n'Roll
1338 – This entry stood out as soon as I saw it in the long-list. The amount of work that clearly went into this entry was astounding. It was grounded in a clear idea that was executed simply and beautifully. It also provoked an emotional response – delivering on the brief to be hopeful and encourage action.
Oliver Greenwood, Account Director, Accenture Song
ID 1338 Bold design and original thinking. They smashed the presentation. This response made you feel something. It had a clear message. Which is exactly what good work should do.
David Bennett, Design Director, TBWA\Media Arts Lab (London)
Taken from recording - 'An awesome, unique piece of work that is well considered and researched with a strong, impactful concept and beautiful execution.'
Mitsuko Sato, Head of Creative, SPACE10
Taken from recording - 'This impressed me from first sight - the execution, ideas and patterns speak well to the community and this has potential to be a strong symbol for our movement. Super memorable and has left a strong impression!'
Ha Rika, Communication Designer, Fossil Fuel Non-Proliferation Treaty
Taken from recording - 'An excellent entry that showed a culmination of a strong idea, strong storytelling, and a strong level of craft and execution - a well deserving winner'
Ruby Douglass, Mid-weight Designer, Durex + Design Bridge & Partners
Taken from recording - 'This entry really gave the judges a lot to discuss. The entrants managed to create a symbol that was so simple but memorable, and that's really hard to do. They should be really proud of themselves - well done!'
Chomoi Picho-Owiny, Creative Director, Skeleton Productions