New Blood Entry — Giffgaff Circus
Award: Wood Pencil
giffgaff / 2024
There’s an average of 1.24 unused mobile phones per person per year in the UK. Considering the size of a phone, it's like throwing out one Piccadilly Circus billboard worth of phones everyday. That's a lot of phones that, unfortunately, no longer serve any purpose. What is the best way for Giffgaff to give them a new purpose while letting everyone know they sell refurbished phones ? Go big. Literally. Giffgaff wants to make the first refurbished DOOH, and not just any: one of the biggest in the UK.
