Chomoi Picho-Owiny
- Creative Director
- United Kingdom
- Member since 2010
Chomoi Picho-Owiny is an internationally awarded digital, social and integrated freelance creative director in London. He helps clients and studios navigate the evolving generative AI landscape, the chaos of social, and complex customer experiences, to build brands that perform, and matter in culture.
As a former Creative Director at The New York Times, Manifest, Leo Burnett and Grey, Chomoi Picho-Owiny has over two decades experience working at the forefront of digital and social for the world’s best brands including Google, Nike, Meta, Netflix, Burberry and Red Bull. His work has been recognised globally with over 40 creative awards and extensive press recognition – notably for the Tommee Tippee ‘The Boob Life’ campaign which was rated one of the top 15 ads in 2021 by Campaign magazine, with Vogue calling it “an unapologetic celebration of women, their bodies, and their infant feeding choices”. As well as write-ups in The New York Times, Grazia, Marie Claire, Glamour, AdAge, Campaign, Contagious, PRWeek and ADWEEK, it picked up The Drum Grand Prix and 13 more creative awards for its de-stigmatising stance.
Chomoi is the founder of Unreality Labs, focused on AI training and resources, and Black Creative Circle which is dedicated to redressing the imbalance of representation in the creative industry. He is a sought-after speaker and D&AD New Blood awards judge with a passion for bold acts and long ideas. He has directed work featuring brilliant emerging talent from Kojey Radical and MOBO nominated Zara Macfarlane, to household names James Cordon, Nick Grimshaw and Paloma Faith.
Contact Chomoi.
