New Blood Entry — Flow Without Receipts
Award: Wood Pencil
Google Fonts & The Typographic Circle / 2024
"Flow without Receipts" is a poetic campaign that raises awareness about the environmental impact of thermal paper receipts and promotes the adoption of e-receipts as a sustainable alternative. This captivating poem, showcasing the journey of a paper boat, symbolizes a traditional thermal paper receipt. Following the poetic meter, the boat transforms into an e-receipt, representing a solution that leads to cleaner rivers. Through this metaphor linking, our campaign is inspiring people to choose e-receipts, and stop using the thermal paper receipts.
