New Blood Entry — IMAX FRAMES
Award: Graphite Pencil
IMAX / 2024
IMAX FRAMES is a bold design system which is inspired by IMAX technology itself. The curves of the screens, lenses, speakers all inform the system. The logos are versatile and frame social posts, posters, even video. This framing device reinforces the IMAX brand to the audience in a memorable way and distinguishes the unique experiences IMAX presents.
