New Blood Entry — Stock Up on Cheddar
Award: Wood Pencil
Kraft Mac & Cheese / 2024
More than half of Gen Zers are super stressed about their finances, and many don’t know how to manage them. Kraft decided that’s nothing a bowl of its Mac & Cheese couldn’t help fix. Encouraging young investors to stock up on cheddar, we gave away partial shares of Kraft Heinz stock with every box, partnering with Bloom to let these young investors manage their shares and learn more about the stock market. Merging comfort food with financial empowerment, Kraft turned cheddar into cheddar – one bowl at a time.
