New Blood Entry — Why Mess With Perfection?
Award: Wood Pencil
Kraft Mac & Cheese / 2024
Kraft Mac & Cheese, the OG comfort food, risks fading amidst a world addicted to weird food trends. So we takes a stand against absurd food trends. We playfully tease a betrayal of the iconic blue box, leaking outrageous "new flavors" and a pop-up to capture influencer disgust on camera. On National Comfort Food Day, we expose the facade, highlighting the stark difference between fleeting trends and the enduring familiar comfort of Kraft Mac & Cheese.
