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Alexandra Liljebladh

Alexandra Liljebladh

  • United States

Alexandra Liljebladh is an awarded freelance design director and multi-media artist. During her 15 years in the field, she's worked with renowned museums, institutions, and brands, to create immersive experiences that evoke feelings of awe, and awaken curiosity and a state of childlike dream and play. Her skill set covers traditional visual branding and graphic design, merged with photography, video and animation, and interactive digital design thinking.

Alexandra possesses a holistic understanding of digital and multi-media design, from streamlining and building complex design systems, to vivid experimentation of brand-focused visuals. She has helped fashion brand Bonobos implement a new visual brand identity, developing a design library to support the production of design assets across multiple platforms, channels and devices. At META, she collaborated with the New Product Experimentation team to develop visual concepts and animations for innovative social applications. During her time with Potion Design in New York, she helped develop, lead, and execute several large-scale interactive experiences for museums like M+ Museum in Hong Kong, the world's largest museum for contemporary art, demonstrating her deep understanding of the digital user in a physical, spatial environment, seamlessly blending the worlds of digital and analog to create impactful, transformative experiences.

Current work on display (2024):
• Interactive exhibition “The Cabinet” at the M+ museum, the world’s largest contemporary art museum. The installation includes a robot shuffling 200+ artworks, a large-scale projection, and an interactive, multiplayer interpretation game.
• Interactive installation at Louis Armstrong House Museum in New York, consisting of an audiovisual experience at a circular 12-foot interactive touch table.
• Multi-sensory exhibition with immersive projections at Thomas Cole National Historic Site in Catskills, New York.

Select Creative Collaborators and Clients:
Meta, Bonobos, Transport NY, Potion Design, Route, Trollback + Co, Jaded, Spring Studios, Mustache Agency, Y&R, ELLE Magazine, Mercedes-Benz, Prada, Refinitiv, Oriflame, ESSIE, MasterCard, Kiehl’s, Playboy, Ernst & Young, American Ballet Theatre, Science History Institute in PHL, Capital Jewish Museum in D.C. Northwestern University, Louis Armstrong House Museum in NY, Thomas Cole National Historic Site in NY, American Jewish Historical Society in NY, United States Holocaust Memorial Museum in D.C, M+ Museum in Hong Kong.

Contact Alexandra.