New Blood Entry — Plot Twister
Award: Wood Pencil
Twister & 1HQ Netherlands / 2024
Plot twists is the most attention-grabbing part of a movie. It amazes people. But what if we decided to take them too far? Twister launches Plot Twister, a guerrilla marketing activation aimed at taking well-known stories and giving them an outrageous twist. These re-invented scenes were then projected in cinemas, on digital out-of-home and even on random buildings. The goal is to create hilariously shocking moments and surprise people when they least expect it.
