New Blood Entry — UMusic Autumn 2024

Universal Music combines diversity and creativity. Countless music genres, numerous artists, and vast amounts of potential. Behind the scenes there are so many people all contributing to the great success.

The major challenge is to create a design language that is not only visually appealing but also representing all employees reflecting their diversity and uniqueness, regardless of their roles or positions within the company.

Through the design solution for ʻUMusic Autumnʼ we offer all employees the opportunity to participate in shaping the visual identity of the event. Furthermore, the contribution of each employee reflects the vibrancy, excitement and energy of the event.