Budweiser Prohibition
Award: Wood Pencil
Wood Pencil / Crafts for Design / Typography for Design / 2017
During the 1920s Prohibition era, more than half of all breweries in the U.S. shuttered their doors.But not Budweiser. The brand introduced a non-alcoholic (NA) variant to see them through. For Budweiser, the brew was an icon of perseverance in a time of adversity.
We decided to resurrect that story with the launch of Budweiser Prohibition Brew, creating the most confident NA beer the world has ever seen.
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