Breast Cream
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Response/Ambient / 2015
The World Health Organization estimates that 400,000 lives could be saved every year through the early detection and treatment of breast cancer. But 70% of New Zealand women don't check themselves regularly. So, Colenso BBDO created Breast Cream, a simple moisturiser that makes checking your breasts a part of your regular beauty routine. Simply applying the cream helps you look and feel for lumps and changes that could be signs of cancer. By creating a beauty product, Colenso BBDO engaged women that might normally switch off when confronted with traditional breast cancer campaigns, and gave them a comfortable and tangible way to regularly check their breasts.
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