Mantorials
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Digital Marketing / 2014
To educate guys on how to achieve their desired hairstyle, Axe took the familiar yet mundane format of online tutorials and created a more engaging step-by-step guide. A specific world was created around each of the products, which amplified their attributes.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.