Huracán Ramírez vs. La Piñata Enchilada
Award: Wood Pencil
Wood Pencil / Film / TV/VOD Commercials Over 120 Seconds / 2024
Award: Shortlist
Shortlist / Entertainment / Scripted Long Form
Lucha Libre, integral to Mexico's culture, experienced a cinematic peak in the 1950s and 60s, portraying wrestlers as superheroes in blockbuster hits. However, their prominence diminished as Mexican cinema evolved. Apple's "Huracán Ramirez vs La Piñata Enchilada," filmed on iPhone 14 Pro, revived the genre. Featuring real legends and innovative filmmaking, it garnered 36 million views, igniting a cultural resurgence. La Piñata Enchilada emerged as an icon, even gracing fashion shoots, restoring luchadores' rightful position in Mexican cinema and culture.
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