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Dreamcaster

Award: Yellow Pencil

Yellow Pencil / Integrated / Content Led Campaigns / 2024

Award: Yellow Pencil

Yellow Pencil / Experiential / Use of XR & Emerging Technologies

Award: Yellow Pencil

Yellow Pencil / Entertainment / Experiential

Award: Graphite Pencil

Graphite Pencil / Casting / Voice

Award: Graphite Pencil

Graphite Pencil / Digital & Social / Use of XR & Emerging Technology

Award: Graphite Pencil

Graphite Pencil / Experiential / Use of Micro-Talent & Influencers

Award: Graphite Pencil

Graphite Pencil / Media / Use of XR

Award: Wood Pencil

Wood Pencil / Digital & Social / Physical & Digital

Award: Wood Pencil

Wood Pencil / Integrated / Large Enterprise

Award: Wood Pencil

Wood Pencil / Radio & Audio / Entertainment

Award: Wood Pencil

Wood Pencil / Radio & Audio / Innovation

Award: Wood Pencil

Wood Pencil / Spatial Design / Sets & Stages

Award: Wood Pencil

Wood Pencil / Media / Use of Micro-Talent & Influencers

Award: Wood Pencil

Wood Pencil / Entertainment / Use of MR

Award: Wood Pencil

Wood Pencil / Casting / Film

Award: Shortlist

Shortlist / Integrated / Collaborative Campaigns

Award: Shortlist

Shortlist / Entertainment / Use of Micro-Talent & Influencers

Award: Shortlist

Shortlist / Experiential / Community Activations

Award: Shortlist

Shortlist / Experiential / B2C Activations

Most brands sponsor sports broadcasts. Michelob ULTRA reinvented how sports are broadcasted. Live. During the NBA Playoffs.

We partnered with the New York Knicks and the MSG Network, helping Cameron Black become the first blind person to commentate an NBA game on TV.

Over the course of the pregame show, the live game, and a 3-hour live stream, Cameron broke the boundaries of accessibility in sports media, experiencing basketball like never before and broadcasting to millions.

Most importantly, he helped us prove that it's only worth it if we all enjoy it.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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