DoorDash-All-The-Ads
Award: Yellow Pencil
Yellow Pencil / Direct / Integrated / 2024
Award: Graphite Pencil
Graphite Pencil / Media / Integrated
Award: Graphite Pencil
Graphite Pencil / Integrated / Large Enterprise
Award: Shortlist
Shortlist / Direct / Innovation
DoorDash was renowned for restaurant delivery, but not for the millions of other convenience items now offered on the app. So during the Super Bowl, DoorDash set out to prove it could deliver pretty much anything in the most audacious way possible: by delivering products from all the other Super Bowl ads, all to one person. As other brands began releasing their Super Bowl commercials, we added their advertised product into an epic online cart. Everything from 4 cars to 60lbs of mayo. Then finally, in our Super Bowl spot, we revealed a special promo code that enabled one person to win it all.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.