One-Star Cookbook
Award: Wood Pencil
Wood Pencil / Book Design / Lifestyle / 2024
Award: Shortlist
Shortlist / Press & Outdoor / Press Campaigns
A dish is only as good as what it's like when it's delivered. No matter how good the chef, the ingredients, or restaurant, if it’s delivered badly, it’s ruined. In short, the delivery is a crucial ingredient in the recipe. There are many ways to ruin a dish in transit: mixed in the bag, soaked by a drink, dropped, or just late, what arrives is often a magical new creation. Deliveroo launched The One-Star Cookbook, a tongue-in-cheek collection of 36 dishes, inspired by real online one-star reviews of delivery disasters among Deliveroo's competitors.
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