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One Less Thing to Worry About

Award: Wood Pencil

Wood Pencil / Radio & Audio / Commercial Campaigns / 2024

With a Volkswagen Service Plan, you don't have to worry about your car. It's taken care of, no matter what the problem. So in this radio ad, a VO delves into things ACTUALLY worth worrying about: whether or not bad luck is real, or you're turning into your parents, or it's true you swallow 8 spiders a year in your sleep. The VO goes into comically worrying detail as he suggests certain things in your life that might be proof you’re cursed with bad luck, or indications that you're becoming more and more like the people that raised you, or wonders aloud how big those spiders might be...

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