Up in Smoke
Award: Yellow Pencil
Yellow Pencil / Animation / Traditional / 2024
Award: Graphite Pencil
Graphite Pencil / Production Design / Short Form
Award: Graphite Pencil
Graphite Pencil / Visual Effects / Practical Effects
Award: Shortlist
Shortlist / Direction / Short Form
Launched during COP28 by WWF, 'Up in Smoke' visually articulates the urgent need to phase out fossil fuels. The film uses real smoke in stop-motion animation, to reflect the uncontrollable and destructive nature of fossil fuel emissions. It tells a poignant story of a young girl in a smoke-filled world, symbolizing the grave consequences of environmental neglect. The film's innovative approach in visual storytelling aims to drive awareness and inspire action for a sustainable future for the planet and humanity.
What did the judges have to say?
The storytelling is strong and impactful, using a simple stage setup and real-time smoke to depict the effects of pollution. It's rare to find an advertisement that can evoke such strong emotions with minimal design and motion. This combination is clever and stands out from other work being made today.
Siew May, Illustrator / Animator, Jammm Studio
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