IKEA Big Blue Bag
Award: Wood Pencil
Wood Pencil / Art Direction / Outdoor / 2024
To celebrate IKEA’s hotly anticipated arrival to London’s premier shopping district, Oxford Street, we took the brand’s most recognisable product - the FRAKTA bag - and turned it into a huge billboard covering the new store, quite literally flying it like a flag over Oxford Street, like any West End retailer. The poster is an exact replica of the legendary IKEA totem, but only bigger, bluer and baggier echoing the pride IKEA have for this iconic store launch. Once the bag comes down it will be recycled into limited edition tote bags and given away to shoppers during the opening of the store.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.