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D&AD New Blood Awards 2025
Kick start your career in advertising and design with an award for students, graduates, and aspiring creatives.
The 2025 winning work, with Pencil levels, has been announced. See the Winners below.
Real briefs, set by real clients, judged by the industry's top creatives
New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide. It's your opportunity to land a job in the creative industry by getting a head start while you're still at university or gaining the exposure you need to kick start your creative career.
Sign up with your email below to register interest for New Blood Awards 2025, launching in October.
See who picked up a Pencil at the ceremony
New Blood: The Portfolios
The Portfolios competition recognises excellent portfolio websites across a number of disciplines including Advertising, Animation, Illustration, Graphic Design, Digital.
The winners have been announced.
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October 2023
— <p>D&AD New Blood briefs launch</p>D&AD New Blood briefs launch
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Top brands issue real world briefs
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January 2024
— <p>Entry site opens</p>Entry site opens
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Enter your response to the brief
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20 March 2024
— <p>Entry deadline</p>Entry deadline
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Enter your work by 5pm GMT
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April–May 2024
— <p>New Blood judging</p>New Blood judging
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Judges decide on Pencils
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Late May 2024
— <p>Winners revealed</p>Winners revealed
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Winners will be announced without Pencil levels
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2–4 July 2024
— <p>New Blood Festival</p>New Blood Festival
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Bringing industry and new creative talent face to face
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4 July 2024
— <p>D&AD New Blood Ceremony</p>D&AD New Blood Ceremony
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Pencil levels revealed at the ceremony
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September 2024
— <p>New Blood Academy</p>New Blood Academy
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Helping selected awarded creatives hit the ground running with a ready-made network of contacts, collaborators, mentors and more
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D&AD New Blood Academy
New Blood Academy is an intensive training programme fuelling the trajectory of hot new talent into the creative industry, in the space of just two weeks.
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Creative Directors reveal where they look for inspiration, and where their ideas come from.
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L.A. Ronayne shares her killer tips on how to make your ideas next-level
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Your step-by-step guide to making your work more brave, and more ballsy.
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Stuck for ideas? Try these 6 tips to get you back on track
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Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.
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Henry Hicks knows just what it takes to create work for change
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What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.
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Use real connections and tangible experiences to bring your experiential activations to life.
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Keep your eyes on the prize, with tips from New Blood Alumni
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Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?
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Are you onto a winner? Try asking yourself these five key questions
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Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.
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These ideas created more than just a reaction. They provoked real action.
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We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur
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Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.
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Here's how to turn that difficult creative challenge into a chance to shine
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Keen to impress? Get the inside scoop on what the Judges want
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Ready to get the Judges’ attention? This is how you do it
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Vikki Ross reminds us why words are the copywriter's weapon of choice
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The best creative work knows what’s next and how to change it up
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Get down to the nuts and bolts with a brief-busting exercise
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Understand the issue that's affecting the industry as a whole
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Learn how to turn facts and figures into creative building blocks
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How about using your New Blood entry to get people talking?
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See our handy cheat sheet to find out what each Pencil represents
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Discover the organisations and initiatives bringing new blood into the industry
Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.
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Get in touch
New Blood Team
+44 (0) 207 840 1111
Contact D&AD New Blood
Contact D&AD New Blood
Partnerships Team
+44 (0) 207 840 1129
Contact Sammi
Contact Sammi
Quick Links
Meet the creatives who will be judging your work
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21GRAMS
Jury President
India Pearce
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Adobe
Jury President
Rohil Borole
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Airbnb
Jury President
Laura Cortes
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Bumble
Jury President
Sarah Lefkowith
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Coca-Cola
Jury President
Sachini Imbuldeniya
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Dirt is Good
Jury President
Nkgabiseng Motau
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Durex & Design Bridge & Partners
Jury President
Pedro Rosa
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Fossil Fuel Non-Proliferation Treaty
Jury President
Mitsuko Sato
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giffgaff
Jury President
Chomoi Picho-Owiny
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Google Fonts & The Typographic Circle
Jury President
Gustavo Greco
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HSBC
Jury President
Pedro Americo
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IMAX
Jury President
Hsu-Ying Fullick
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Kraft Mac & Cheese
Jury President
João Caetano
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Nando's & NCA
Jury President
Nimo Awil
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O2 & Serviceplan
Jury President TBC
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Sky
Jury President
Fura Johannesdottir
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Twister & 1HQ Netherlands
Jury President
Frederico Roberto
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Universal Music
Jury President
Rebecca Brooker
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White Pencil
Jury President
Kwame Taylor-Hayford
Download the briefs
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