It's time to #ShiftCreativity
D&AD Shift with Google New York is an award-winning, free industry-led night school for self-taught creatives entering the advertising, design and creative industry from outside traditional pathways in New York.
Meet the New York Class of 2024 below, the talent you need.
5 months, 20 Shifters, 3 Pitches and 1 Showcase
D&AD Shifters have embraced five months of online and in-person learning with more than 15 creative agencies across multiple disciplines, from creative direction and design thinking to ideation, pitching, and strategy.
They worked with Diageo and Spotify on two real-life creative briefs as well as a 'brief-in-a-day' challenge with Airbnb.
Now ready to apply their skills to the industry, here's your opportunity to see what they're made of.
D&AD Shift with Google New York Class of 2024
Meet this year's cohort and filter by creative discipline.
Be part of Shift New York in 2024
Sign up below to register your interest for the next intake of applications.
You don’t need a pre-existing portfolio to apply - we want to find out about you, how you think and about your ideas, so be creative. You can share a design, a campaign concept, a piece of artwork, a video, some photographs, lyrics, a story, anything - it’s up to you.
To be eligible for Shift you must not hold a university degree in any subject, or be studying towards one.
You will be asked to upload three examples of your work, so make sure you have this to hand. Shift New York is for you if you ever wanted a career in the creative industry but didn't think it could be possible. The programme will teach you the skills and confidence you need to gain a job in the creative industry as well as allow you access to a network you can build on throughout your career.
Thank you to our supporting agencies, contributors and mentors
Industry teachers
Ami Werner, Bulletproof
Sara Cobaugh, Bulletproof
Holly Karlsson, Bulletproof
Riley Ruthven, Bulletproof
Pla Poome, SYPartners
Sue Walsh, SYPartners
Zahra Bukhari, SYPartners
Osade “Selah” Imalele, SYPartners
Hannah Tabor, Mother
Donna De-Banning, Carat
Rohit Bhargava, Non-Obvious Company
Christian Bird, Bird&Co Design
Katie Hughes, Design Bridge and Partners
Shang Wu, Design Bridge and Partners
Annette Yan, Design Bridge and Partners
Steffie P., Design Bridge and Partners
Kalyani KB, Design Bridge and Partners
John Glasgow, Vault49
Harrison Shaw, Vault49
Simon Chong, TwentyFirstCenturyBrand
Justine Allan, Pearlfisher
Nile Hope, Pearlfisher
Cait Starke, Pearlfisher
Jonathan Akwue, Publicis Groupe
James Friedman, Freelance
Jocelyn Brady, StoryScience
Amine el Filali, StoryScience
Kayle Scott, Hill & Knowlton
Ryan Cassidy, Hill & Knowlton
DK Bartley, Hill & Knowlton
Becky East, Hill & Knowlton
Tilona Moore, Jack Morton Worldwide
Tristan Howard, Jack Morton Worldwide
Barbie Lam, Jack Morton Worldwide
Jerusha Williams, Jack Morton Worldwide
Kevin Koller, YouTube
Caitlin Robinson, Huge
Anna Raquel Serra, Huge
Lucas Ribeiro, McCann New York
Alexandre Kazuo Kubo, McCann New York
Jenn Shaw, R/GA
Jesse Brihn, R/GA
Shakil Uddin, R/GA
Ryan Paulson, BBH USA
Kara Gonchar, BBH USA
Isabella Ciardelli, BBH USA
Avery Wright, 72andSunny
Julia Lafferty, 72andSunny
Julie Cardella, 72andSunny
Michael Devine, 72andSunny
Sierra Outcalt, 72andSunny
Sammy Joe Temple, 72andSunny
Whitney Yando, 72andSunny
Connor Gomez, 72andSunny
Mentors
Shane Levine, Argento SC
Ali Sooudi, Mekanism
Andrea Branchini, 21GRAMS
Carlos Benetiz , Area23
Sara Leeds, Linqia
James Friedman, Freelance
Jessie McGuire, ThoughtMatter
Jhon Catano, Jhon Catano Digital
Leesa Wytock , Rarefy
Brittany Franklin, Minorities in Film
Mike Schaeffer, The Mill
Pedro Sattin, DAVID New York
Richard Swain , Design Studio
Perle Arteta, VML
Saata Bangura, Ogilvy
Shu Hung, AKQA
Stephanie Cajucom, Quality Meats Creative
Steve Gutteridge, AKQA
Yaara Schattner, WIX
Alumni mentors
Andrielle Giscombe, Freelance
Paul Welch, Area23
Sammy Joe Temple, 72andSunny
Amy Pearce, Platform Media
Ali Mohamoud, Hope&Glory PR
Robi Farkas, Freelance
Josh Bell, Red Havas AU
Andrew Barley, Pigeon Peas
Kristina Erskine, Why Hunger
Caetana Cruz, Insignia Worldwide
Marcus Austin , Adidas
Zane Durham, Splice
Ping Sheng, BMF Australia
Nanda Kovic, Mattel
Rubee-rose Stephenson, Ogilvy Australia
Luke McCabe , Freelance
Ash Level, D&AD
Grace McNally, Freelance
Destiny Washington, Nissan United
Kurtis Hilliard, Apple
Program partners
Hania Midura
Christine Hasbun
Nicholas Rowland
Kelly Moran
Ruth Ingram
Airbnb
Teo Connor
Caroline Crandall
Mclane Teitel
Miyoung Lee
Rachel Braun
Sarah Heath
Allison Voigtlander
Andrea Alabastro
Angela Li
Cat Nygaard
Cecilia Yang
Elena Farrar
Garima Singh
Haley Harada
Spotify
Jasmine Marie
June Sung
Juwan Wedderburn
Gus Solís
Curt Saunders
Eden Yeung
Alex Bodman
Shift Stories
Since Shift’s launch in 2016, we have trained over 290 creatives in London, New York, Sydney, São Paulo, Berlin and Hamburg.
Shifters go on to write for Apple. They strategise for Spotify. They have creative ideas for Disney. They direct Stormzy, animate for Katy Perry and shoot for Vogue. Shifters are employed by every major advertising and design agency network. They win Pencils. And sit on the board at D&AD.
In partnership with
What to expect on Shift
-
What does Shift offer?
- Learn from and access a global network of like-minded creatives at both peer level and industry level
- Access 1:1 Mentor pairing with industry professionals
- Develop key collaboration skills for creatives who usually work independently
- Become part of an international creative network and community, with opportunities to work with other alumni
- Build your portfolio with projects from world-leading brands
- Receive accreditation from a globally recognised creative organisation
- Continue learning and get support after the programme
-
How does Shift work?
Shift aims to support learning alongside existing work. The programme runs on evenings and occasional weekends. Sessions are taught part in-person and part-online. We offer transport support within the region of the city of New York, plus a limited relocation bursary for eligible applicants.
The night school offers exposure to the commercial creative industry through sessions led by creative professionals, in-person agency visits, and opportunities to work on creative briefs set by global brands looking to support emerging talent.
Every Shifter receives 1:1 mentoring support, networking opportunities and help creating their portfolio in order to kickstart their next career steps. Across 120 hours of learning, the programme covers key disciplines and topics essential for working in advertising, design and production. It also covers professional skills such as collaboration, bravery and resilience.
Key dates
-
-
6 November 2023
— <p>Application deadline</p>Application deadline
-
Submit your application by 12AM
-
-
-
9 December 2023
— <p>Immersion day</p>Immersion day
-
Shortlisted applicants will be invited to our in-person creative immersion day
-
-
-
16 January 2024
— <p>Programme kicks off</p>Programme kicks off
-
Programme kicks off
-
-
-
9 May 2024
— <p>Programme ends/final Showcase</p>Programme ends/final Showcase
-
A celebratory event showcasing the class of 2023 portfolios to industry and securing paid placements
-
Skills Development
D&AD Shifters tell us ways in which these ‘soft skills’ can help you break into the creative industry.