Face your fears and unlock your creativity
The Mojo Supermarket founder shares his secret to success
“If you want to unlock your greatest creativity again, you have to do what you’re most afraid of, (which for me) was to lose my job,” says Mo Said, Founder and Creative Director of Mojo Supermarket as he explains how he faced his biggest fear and quit his job in order to get his creative spark back. “This sounded really scary because I liked my life, but this is what I do, I come up with ideas. Not just as a living, but to feel sane everyday.”
Watch this excerpt from his talk ‘Those ad dudes really f**ked us up, huh?’ held at D&AD Festival in London to learn how Said founded his advertising agency Mojo Supermarket and how he still overcomes creative blocks.
Watch more highlights from D&AD Festival here.
