From Ted Lasso to TikTok: The pleasures of popular creativity
The the Global CCO of Leo Burnett Worldwide on why she celebrates hit media
Purpose comes through creating joy, so says Chaka Sobhani, the Global CCO of Leo Burnett Worldwide. For Sobhani, mainstream entertainment isn't a lesser pleasure, but is instead a way of connecting people. In this excerpt from her D&AD Festival talk Send in the clowns, she unpicks the way that popular creativity works "through the heart" to create a deeper, more lasting impact than through the head, telling us, "I believe that when you can connect people through joy and laughter and a sense of entertainment, you can inform and educate in a different way." Rejecting the idea of lowbrow culture, Sobhani celebrates how popular media — from TV shows to TikTok — can make us feel less like outsiders.
Watch more highlights from D&AD Festival talks here.
