How do you design for a three billion gaming audience?
Design Bridge and Partners hosted a discussion panel to discuss how brands can gain affinity within the gaming industry
In this highlight from Design Bridge and Partners' D&AD Festival talk It’s a Gamer’s World — Strategy Director Ben Thrasher describes the design company’s three-point approach of combining authenticity, relevance and creativity in designing for the fast-paced world of gaming. And Erik Brattested reviews brand projects that have answered the question, “How do we speak to their audience in an authentic way, that doesn’t feel like a Dad at the disco?”, covering the need to find a common element within gaming audiences, and the tactical importance of mini maps within games.
The line-up includes: host and gaming influencer Frankie Ward; Kai Kienzle, VP Fan Marketing at ESL FACEIT Group; Design Bridge and Partners’ Senior Designer, Erik Brattested, Creative Partner, Marta Swannie and Strategy Director Ben Thrasher as moderator; sharing their perspectives on working in this sector.
Watch D&AD jurors unpack more work that captured, provoked and entertained them here.
D&AD’s Putting Tech to Work: How to Think Strategically about Creative Technology online Masterclass demystifies the tech of today - from AR, VR, mixed reality, the metaverse and more - and teaches the creative potential of each. Sign-up here.
