Case Study: Microsoft, D&AD Festival 2017
Microsoft wanted to change perceptions and preferences within the design hardware market, leveraging its Surface family of products – Surface Studio, Surface Pro 4 and Surface Book.
It partnered with D&AD Festival 2017 to reach the global creative community, many of whom are regular users of competitor products.
Register Now to
Keep Reading
Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.
Register Now
Why Register?
Swipe to hide
Why Am I Being Asked
to Register?
We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.
This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.