Partnership Case Study: WPP, D&AD New Blood Academy programme
Creating Pathways to Employment
Intentions:
As the world's largest communications services network employing 190,000 globally, WPP sought to recruit exceptional young talent, align their brand with creative excellence, and build stories within the creative press.
By supporting D&AD’s New Blood Academy, an intensive two-week boot camp that catapults young creatives into industry, WPP gained access to a handpicked selection of the most innovative and tech-savvy young creatives.
On announcing the three-year partnership, John O’Keeffe, WPP’s global Creative Director stated that the “New Blood programme is probably the most sought after student programme there is”.
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