Partnership Case Study: Unilever, Creativity For Good
Intentions
Unilever employ more than 172,000 people. In 2014 their turnover was €48.4 billion. For such a giant company, it’s important to have a mission statement.
Having already lead the way with their Sustainable Living Plan, Unilever wanted to prove their commitment to creativity for good; working with D&AD positioned them as a driver of sustainable innovation and purposeful communications.
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