Trains, Now on Uber
Award: Wood Pencil
Wood Pencil / Film / TV/VOD Commercial Campaigns / 2024
Did you know you can book not only cars on the Uber app, but trains too?
In this new campaign we lean into the oddness of this new offering, by colliding the worlds of Uber and trains. Each spot twists well-known behaviours and language familiar from everyone’s Uber experience to introduce the unfamiliar world of trains through the familiar world of Uber.
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