Ideas Gym
An ideation workout, full of tips and tools to land on great ideas time and again.
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Get an instant ideation burst with this online Masterclass led by Arif Haq. Learn to have, push and stretch ideas, and how to eventually make them fly time and again.
The world is full of ideas, and people are really, really good at coming up with them. But most of them are little, everyday ideas, like, "what shall I wear? Or eat? Or watch next on Netflix?".
Having ideas is easy, but having GREAT ideas is a different story. The great ideas that underpin brilliant creative campaigns, build innovative products and services, solve business challenges and, sometimes, can even change the world.
This 3 hour session gives you the 'greatest hits' of Idea generation techniques that will set you up to have great ideas over and over again.
This Masterclass will cover how to truly understand the problem, look for unexpected sources of Inspiration and practical techniques to get ‘unstuck’ at any point of the process. This highly practical session uses a live brief in groups to put all the theory into practice.
Interactive to the point of nearexhaustion, it's the ultimate creative workout.
Who it's for:
- Anyone in need of a creative boost
- Creatives stuck at the start of a brief
- Those looking for killer creative techniques guaranteed to work every time
- In-house or agency teams in need of a teambuilding session
- If your job involves solving problems you are a ‘creative professional’ and this Masterclass is for you
By the end of this workshop you will:
- Collect techniques that will make creative excellence more predictable, more repeatable and more scalable.
- Understand how to come up with ideas under pressure
- Instantly improve every single ‘brainstorm’ with a simple and effective set of techniques
