Building an Earned Media Strategy for PR
Learn to successfully integrate earned media into your PR strategy to amplify your creative campaigns.
Learn to successfully integrate earned media into your PR strategy to amplify your creative campaigns.
Learn to create quality brand video content with storytelling that captures attention and inspires action
Learn to execute creative campaigns with emerging technology when solving briefs for your clients.
Learn to choose the right media platform to maximise the impact of your creative ideas.
A disrupter’s guide to thinking big and making digital products, in just one hour.
Get to grips with gaming and how to successfully embed your brand into the ever-growing ecosystem.
carl prechezer
CEO
Unit Creative Ltd
Charlie Wilson
CCO, ECD
EM&C Creative Consulting
chris bamford
Earned Creative Director
McCann
Emma de la Fosse
Chief Creative Officer
Ogilvy & Mather London
Jo Carr
Co-Founder & Managing Partner
Hope&Glory
Min-Wei Lee
Creative Strategist
The Mill
Shama Rahman
CEO
NeuroCreate
Great interactive workshop. It was led by our discussions in the breakout rooms which made it very hands on.
View this courseI really appreciate that the masterclass was mostly based on real examples that were well explained and analysed.
View this courseA detailed explanation of how your brand can "spawn" into the gaming/meta world, by approaching consumers like music fans, in that each one is different. Know your product or know your audience before you create/advertise within the sector. And remember its only going to get bigger, just don't join in like dad's dancing…
View this courseA great session that offered me some fresh perspective on the challenges of storytelling especially in a commercial setting.
View this courseAn informative and insightful introduction to storytelling that made me want to dive in further in my own time.
View this courseI absolutely loved this Masterclass and will try to bring the learnings into all the ideas I do going forward. Just what I wanted!
View this course